Timing is everything—and when it comes to scoring deals in 2025, knowing when to shop is your best weapon. Whether you’re a bargain hunter, a savvy brand marketer, or just want to stop overpaying for toasters and TVs, this calendar has you covered.
Smart Shopping Starts with Strategy
Want to win the price game? Plan ahead. Most major sales happen around long weekends and national holidays. Big names like Amazon, Apple, and Walmart know you’re watching—and they don’t disappoint.
Mark Your Calendar for These Sales Events
- New Year’s Day
- Martin Luther King Jr. Day
- Presidents Day
- St. Patrick’s Day
- Easter
- Arbor Day
- Mother’s Day
- Memorial Day
- Father’s Day
- Fourth of July
- Amazon Prime Day
- Tax-free weekends
- Labor Day
- Halloween
- Black Friday
- Cyber Monday
- Super Saturday
- New Year’s Eve
January
What to Buy: Winter apparel, linens, towels, TVs
Hot Dates: New Year’s Day, MLK Day
February
What to Buy: Tax software, jewelry (after Valentine’s)
Hot Date: Presidents Day Weekend
March
What to Buy: Outdoor gear, running shoes, patio furniture
Hot Date: St. Patrick’s Day (and especially the day after)
April
What to Buy: Easter outfits, vacuums, energy-efficient appliances
Hot Dates: Easter, Arbor Day, Earth Day tie-ins
May
What to Buy: Spring fashion, large appliances
Hot Dates: Mother’s Day, Memorial Day Weekend
June
What to Buy: Grills, tools, restaurant gift cards
Hot Date: Father’s Day
July
What to Buy: Furniture, tech gear
Hot Dates: Fourth of July, Amazon Prime Day, tax-free weekends
August
What to Buy: School supplies, laptops, summer clothing
Hot Date: Tax-free weekends
September
What to Buy: Outdoor furniture, grills, back-to-school leftovers
Hot Date: Labor Day
October
What to Buy: Older iPhones, warm clothes
Hot Date: Halloween (look for markdowns on Nov. 1)
November
What to Buy: TVs, tablets, smartwatches, and more
Hot Date: Black Friday (Nov. 28, 2025)
December
What to Buy: Toys, games, late-season gifts
Hot Dates: Cyber Monday (Dec. 1), Super Saturday (Dec. 20), New Year’s Eve
Final Tip
Whether you’re scoring a deal or launching one—timing is everything. Buyers, keep your eyes peeled. Sellers, prep your promo engines. The smarter you plan, the bigger you win.
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